Wheree Business
Privacy Policy

2.1 Business Verification & Identification Data

In accordance with our Claim & Business Verification Policy, we require:

• Legal Information: Business registration certificate, tax identification number, and professional certifications (if applicable).

• Representative Information: Full name and position of the individual performing the Claim.

• Verification Documents: Photos of the premises, signage, or a Letter of Authorization if you are a third-party representative.

2.2 Administrative Account Data

• Business domain email (e.g., [email protected]).

• Official business phone number.

• Login history and administrative activities performed on the Business Dashboard.

2.3 Operational & Interaction Data

• Official responses to customer reviews.

• Images, menus, price lists, and other profile updates.

• Analytics Data: Page views, Click-Through Rate (CTR) for directions/calls, and performance metrics for "Sponsored" labels (if applicable).

2.4 Financial Data

• Payment information may be processed by third-party payment processors. Wheree does not store full credit card numbers on its servers.

• 3.1 Contractual Necessity: To provide business account functionality, listing management tools, and promotional services requested by businesses.

• 3.2 Legal Obligation and Platform Integrity: To verify the identity or authority of business representatives and to prevent impersonation, unauthorized listing control, or other fraudulent activities that may affect the integrity of the Wheree platform.

  To prevent impersonation, unauthorized page takeovers, or fraud, protecting both the community and genuine businesses.

• 3.3 Legitimate Interest: To operate and improve the Wheree platform, including analyzing interactions with business listings and maintaining fair and reliable search results.

• 3.4 Consent: Where required, to provide optional communications such as product updates, analytics reports, or marketing insights.

• Public Profiles: Business identifiers (such as business name, address, hours, service photos, and listing information) and your official replies are displayed publicly to help users make informed decisions.

• Third-Party Service Providers: We may share information with third-party service providers such as cloud infrastructure providers, document verification services, and payment processors that support the operation of the Wheree platform.

• Advertising Transparency: Information related to sponsored or advertising content may be processed in separate modules and clearly labeled on the Wheree platform.

• B2B Data Principles: Wheree does not sell personal contact information such as email addresses or phone numbers of business representatives to third parties. Aggregated or anonymized data may be used to generate market insights or analytics reports.

• Legal Requirements: We may disclose information where required by applicable laws, regulations, or legal processes, or where necessary to protect the security or integrity of the Wheree platform.

• Access & Correction: To access and update business information associated with the listing.

• Administrative Control: To manage administrative access to business listings and associated accounts.

• Removal of Administrative Data: Where a business account is terminated, administrative identifiers may be removed or anonymized in accordance with applicable laws.

• Communication Preferences: Businesses may opt out of non-essential marketing communications.

6.1 Data Retention

• Verification Records & Consent Logs: Verification records and administrative logs may be retained for compliance, audit, and fraud prevention purposes for a reasonable period as required by applicable laws.

• Admin Account Data: May be retained for the duration of the active account. Upon termination, access is restricted and data is deleted following the fulfillment of post-contractual obligations.

• Public Content: Reviews and public business details may be retained even after a claim is canceled to maintain the Wheree platform's historical integrity for the community.

6.2 Security Measures

• Identity Verification: To prevent Data Subject Access Request (DSAR) abuse, we verify admin identities before implementing major changes or disclosing sensitive info.

• Protective Technology: End-to-end encryption for legal documents during transmission and storage. Admins are strongly encouraged to use Two-Factor Authentication (2FA).

• Incident Response: In the event of a data breach, Wheree will take appropriate steps to investigate the incident and notify affected parties or relevant authorities as required by applicable laws.

• Email: [email protected]